About Turf & Soil

Our team brings real-world experience from championship golf courses, large-scale landscape operations, and commercial property management directly to your operation.

Mission Statement

We are a team focused on providing our customers with the best products and service possible. Our commitment is to build a partnership with every customer we are BLESSED with the opportunity to serve.

Chris Holt

President and CEO

Christopher B Holt is President and Chief Executive Officer of Turf and Soil Management, LLC and a member of the Board of Directors. He brings more than 24 years of experience in the Turfgrass industry, and he executes the company’s strategic growth and operational plan.

Learn More
Previously, Christopher managed a territory promoting and selling products for both Helena Chemical Co, and Professional Turf Products. The sales positions together built a 10-year career of relationship building, training and implementing and achieving goals for both companies. Prior to sales, Christopher spent many years in the Golf Course Management side of the business working at several golf courses caring for and leading the turf maintenance operations. Having an early career in turfgrass management and turf health has been instrumental. He holds an Associates of Applied Science in Golf Course Management and Landscape Technology from Western Texas College, SMEI certification, sales training and TDA applicator licensing for Texas.

Mike Epps

VP of Business Development
Mike is Vice-President of Business Development and a partner of Turf and Soil Management, LLC. He has over 30 years of experience in golf course/turfgrass management, landscape management, landscape construction, and equipment/fleet management.
Learn More
During his career as a golf course superintendent, he has presented golf courses for four Tour Championships, and two USGA Championships, completed full course construction/renovation, and multiple in-house renovation/course improvement projects. Mike has also successfully developed/managed residential and commercial landscape companies. While working as a golf course superintendent Mike also served on the board of directors for NTGCSA(past president), LSGCSA(past president) and the Texas Golf Hall of Fame. Mike is a graduate of Texas A&M University with a B.S. in Agronomy, A.A. in English from Blinn College, is a Class A golf course superintendent, and holds a TDA applicators license.

Brandon Cole

VP Commercial Sales – South Region

With a lifelong passion for Turf and Agriculture, I have spent my entire career immersed in this industry, starting with humble beginnings on my grandfather’s farm in Kaufman, TX. Born in Ennis, TX in 1973, I spent my childhood summers bailing hay and tending to a one-acre garden.

Learn More
In 1989, my family relocated to the Houston area, where I graduated from Cy-Fair High School in 1991.

After high school, I began working for Barefoot Grass Co. while attending The University of Houston. My career quickly grew from there, with a position at Lesco as a Facility Manager, helping open several local stores in the Houston area. In 1998, I joined Watson Distributing Co. as a sales professional, specializing in golf course equipment—a role that I continue to thrive in today. Over the past decade, I have served as a Regional Sales Manager for Salsco, Inc., covering the Southwestern U.S., where I oversee sales, service, equipment finance, dealer development, and customer support.

With over 28 years of experience in selling commercial turf equipment, I’ve had the privilege of earning multiple national sales awards from two respected industry-leading companies. As a dedicated 25-year member of the STGCSA, I’ve also contributed as an affiliate board member for 15 years. These opportunities have not only allowed me to foster lasting relationships with incredible people, but have also deepened my appreciation and passion for the turf and grounds care industry.

Outside of work, I’m proud to be married to my wonderful wife, Carrie, and to have four amazing kids—Ashlyn (26), Preston (14), and twin girls Brooklyn and Braelyn (9). As a family, we love spending time outdoors camping, fishing, and enjoying BBQ. Most weekends, you’ll find us at the ballpark, cheering on our kids as they play sports.

I look forward to continuing my journey in the Turf and Soil, working alongside passionate individuals and contributing to this great industry that has given me so much.

Genieva Holt

Chief Financial Officer
Genieva Holt is the Chief Financial Officer of Turf and Soil Management, LLC and the strategic partner to the CEO. She brings over 20 years of experience from the finance industry and oversees the accounting department.
Learn More
Her background includes over ten years of bank management, district support, audit preparation, human resources, sales, and customer service. She managed the office of a non-profit for two years with responsibilities, including leading the finance department, cash management, and general operations. Because of Genieva’s diverse background in finance and business administration, the Turf and Soil Management team has the knowledge needed to grow and adapt to an ever-evolving market.

Will Dutton

General Manager of Commercial Equipment Sales
Will is the General Manager of Commercial equipment sales and leads the Turf and Soil Sales Team. Will is an accomplished professional with a wealth of experience in the field of Turf and Soil Management. He brings a unique blend of expertise and leadership to the table.
Learn More
With an Associates of Applied Science in Golf Course Management and Landscape Technology from Western Texas College, Will’s educational foundation sets the stage for his impressive career journey. With over 17 years of sales experience, Will’s background is marked by a successful transition from golf course management to sales. His early career involved hands-on leadership in caring for and guiding turf maintenance teams. This hands-on experience not only fostered a deep understanding of the industry but also laid the groundwork for his subsequent achievements. Notably, Will has been recognized on a national level, having been awarded the Toro Sales Achievement award twice in his career. This speaks volumes about his dedication, strategic thinking, and ability to foster strong relationships with clients.

Team

Andrea Washington

Accounts Payable

Cody Dunn

Service Technician

Emilio Trevino

Service Manager

Jayton Washington

Director of Operations

Jeff Curin

Product Specialist

Justin Broome

General Manager, Retail Sales

Lucas Hall

West Texas Store Manager

Mike Asnay

Senior Service Technician

Reace Van Doren

Parts Manager

Richard Webster

Staff Support

Salomon Garcia

Service Technician

Samantha Gutierrez

Accounting Director

Tristan Pridemore

Administrative Assistant

Sales Team

Michael Copenhaver

Manager, Business Development

Chip Thrasher

Territory Manager – West Texas
Cell: 806-759-6556
Email: [email protected]

Cameron Holt

Territory Manager – Houston
Cell: 806-470-7642
Email: [email protected]

Will Dutton

General Manager of Robotics
Cell: 214-500-5409
Email: [email protected]

Kaleb Naceanceno

Territory Manager – Central TX
Cell: 281-417-6444
Email: [email protected]

Brandon Cole

VP Commercial Sales – South Region
Cell: 281-903-0639
Email: [email protected]

Dr. Juan Cantu

CTO
Cell: 806-928-4144
Email: [email protected]

Michael Epps

VP Business Development
Cell: 817-307-8906
Email: [email protected]

Jayton Washington

Director of Operations
Email: [email protected]

Justin Broome

General Manager of Retail
Email: [email protected]

Pierson Garner

Territory Manager, East Texas
Email: [email protected]

Schedule a Free Equipment Selection Consultation

Our Location

1209 S. Parkway Drive
Alvarado, TX 76009

Office Hours

M-F: 8 AM - 5 PM
Sat & Sun: Closed

Office Phone

(817) 854-1210